Strategic storytelling, earned-first thinking, and calm guidance when it matters most.
Matt Kelly is a senior communications strategist with more than 15 years of experience advising some of the world’s most recognizable brands, including McDonald’s, Nike, Mountain Dew, bp, and Dow Chemical. After building and leading digital and corporate teams at the world’s top PR agencies, Matt now offers consulting services through his company, Go Call Your Mom LLC, helping organizations solve communications challenges and drive real business results.
MARKETING COMMUNICATIONS SERVICES
Senior-Level Communications Strategy
Strategy development across Paid, Earned, Owned, and Shared channels. Available for project- or day-based consulting (8-hour minimum).
Creative and Digital-First: From insights to creative concepts to execution and measurement. Creativity that actually matters to businesses and drives earned results. Distribution strategies that ensure the right people see messages that resonate with them. Hands-on experience in script writing and storyboarding, with certifications in writing and improv from The Second City.
Experience on All Sides: Specialized in earned-first thinking for both corporate and consumer brands, with Fortune 500 experience in both. Experience as client, agency partner, and as an independent consultant.
Internal communications campaign creative planning, channel strategy, message house development, and more.
C-Suite Advisory: Real-world experience in “under-the-tent” critical situations: mergers, crises, leadership transitions, and other issues. Advice about structuring optimal marketing communications teams. 360 executive visibility and thought leadership.